Open for freelance projects
Real people. Real products. Edited to sell.
Hazrat Umar, UGC and DTC video editor.
Open for freelance projects
Short-form ads people finish watching.
I'm Hazrat Umar, a UGC and DTC video editor. I turn raw footage and product briefs into vertical ads with a strong hook, clean captions and one clear call to action.
Selected work
Tap any video to watch it full screen with sound.
Business mentorship ad
Brand videoA warm, polished video for a business mentorship and tax preparation service, built to end on a clear "DM TAX" call to action.
Concept samples are portfolio pieces, not paid campaigns. More work and client results will be added as they are approved.
UGC and DTC, made simple
What these ads are, why they work, and how I edit them. Swipe or use the buttons.
What is UGC?
User-generated content: videos that look like they come from a real customer, not a studio. That is why people trust them.
DTC means direct to consumer: brands that sell straight to the buyer online.
The first 3 seconds decide if they stay.
0:000:030:15
Win the hook and the rest of the ad gets a chance.
Anatomy of a UGC ad
- Hook
- Problem
- Proof
- Offer
- Call to action
DTC brands win by testing.
One product. Three openings. See which one holds attention.
A
B
C
Formats I edit
- Creator testimonials
- Talking-head explainers
- Problem and solution ads
- Product demos
- Cinematic product visuals
Got raw footage? Let's make it ad-ready.
Send the goal and a reference. I'll send back a cut you can post.
Book a project
1 / 7
Creative that has a job to do
Support for founders, DTC brands and creative strategists who need reliable short-form production.
Short-form editing
Polished vertical edits for organic social and paid ads, built around the footage and brief you send.
Hooks and captions
Opening lines, on-screen text and word-by-word captions that make the first seconds count.
Product-first storytelling
Product details, benefits and key visual moments come forward so the idea lands quickly.
Variations for testing
Alternate openings, pacing and call-to-action endings so you can test what works.
Formats I edit: creator testimonials, talking-head explainers, problem and solution ads, product demos, and cinematic product visuals.
Hi, I'm Hazrat Umar.
I help brands and creative teams turn product stories into short-form video. My focus is clear visuals, strong pacing and a message viewers understand in seconds.
Send me a goal, a reference style and your footage. We agree on the edit, deliverables and timeline before I start.
Start a projectHow we work together
Send the brief
Your goal, reference style, raw footage and where the video will run.
Agree the plan
We confirm deliverables, formats and timeline before editing starts.
Review the first cut
You give feedback on the hook, pacing and captions.
Receive final files
Exports in the sizes and formats your channels need.
Have a brief, a reference or raw footage?
Send the goal and the style you like. I'll reply with how I would edit it.
Prefer to write your own? humar8888888@gmail.com